Abstract

In recent times, there has been considerable excitement in the Indian PC (personal computer) industry about the emergence of sub 10,000 rupees computing devices. A number of companies are beginning to offer low cost PC's, keeping in view that affordability is a major issue for computer buyers in India. However, for the PC market to explode, introducing cheap PC's is not enough. The entire ecosystem, Internet connectivity, local language computing, distribution in smaller towns, finance schemes, etc, all need to be taken care of. Will low cost PC's really take off in India?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Low cost PC, personal computer, Sub-10k PC, Indian PC market, Affordability, Simputer, HCL Infosystems, Encore Technologies, Novatium, Xenitis, Thin client technology, Internet connectivity, Notebook computers, Mobilis, Personal Digital Assistant, PDA