Abstract

The world’s largest steel maker ArcelorMittal announced that it would spend a whopping US$500 million toward corporate social responsibility (CSR) in the two Indian states where it was setting up multi-billion dollar projects. Analysts felt that the company’s success in India would hinge on whether it was able to match its CSR rhetoric with real action considering that such multi-billion dollar projects had faced resistance in India from local farmers and communities who feared loss of their livelihood following land acquisition by big companies

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Corporate social responsibility
• Plant Management
• Plant location.

Keywords

Management, Corporate social responsibility, CSR, CSR rhetoric, plant management, environment, business practices, socio-economic survey, Relief and Rehabilitation, project, community investment, industrial training, leadership, merger & acquisition, M&A, ArcelorMittal, Steel, POSCO, Tata Group, Tata Steel