Abstract

On June 20, 2007, the world’s leading mobile communications company, Nokia Corpo-ration (Nokia) in collaboration with one of the world’s leading telecom majors, Vodafone PLC, launched a wiki site called Share-Ideas.org. The site was launched with the aim of encouraging users to use mobile communications for addressing social and environmental challenges. The website featured how-to-guides and case studies citing success stories handled by organizations and individuals by collaborating online and using mobile technologies. While some analysts opined that the site was rich in content, others felt that its long-term success depended upon creation of increased community awareness.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Sustainability
• Social innovation
• Knowledge sharing
• and Information and communication technology.

Keywords

Innovation, social innovation, knowledge sharing, Nokia, Vodafone, ShareIdeas, promotion, financial management, organization management, collaboration, wiki, mobile communication, webinar, NGO