Abstract

The world’s leading mobile phone company, Nokia Corporation (Nokia), launched its ‘Take-back’ campaign in early 2009. The initiative, aimed at educating mobile phone users about the importance of recycling e-waste, had been launched in a number of countries since 2005.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Sustainability
• Recycling
• and Awareness campaigns.

Keywords

Recycling, 'Take-back' campaign, e-waste, Design for Environment, Individual Producer Responsibility, Product Life Cycle, Eco-Patent Commons, Manufacturing, maximum energy efficiency, Environment, Nokia, mobile phone, India