Abstract

Cadbury Schweppes PLC announced a recall of one million chocolate bars from markets in the UK and Ireland. This was due to salmonella contamination, which could cause food poisoning. The recall was expected to result in increased costs, loss of sales and threat from competitors like Nestle. The company’s crisis management steps were also criticized.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Cadbury, Salmonella Scare, Cadbury Schweppes PLC, confectionery company, chocolate bars, markets, Salmonella Montevideo, Simon Baldry, consumers, Food Standards Agency, FSA, Marlbrook plant, Food Safety Act, Matthew Shattock, bacteria, ready-to-eat foods, The Health Protection Agency, HPA, Professor Hugh Pennington, JP Morgan, The Canadian Food Inspection Agency, manufacture, ads, long-standing sponsorship, Nestle, Master Foods, Andrew Tector