Abstract

This micro case study is on the business portfolio of BK Modi Group and how the group has undergone a change over the years. It aims to study the rationale behind the group’s investments in new business sectors.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

business portfolio, diversification, conglomerate diversification, Modi Group, BK Modi, Alcatel, Xerox, Telstra, Reliance Infocomm, Idea, Sony TV, Spice Communications, Hotspot, Cellebrum, Omnia, Spice World, Spice Mobile Devices, Multi Screen Media