Sparks Fly in the Bajaj-TVS Spark Plug Controversy
Price: 200
Add to Cart
Details
Case Code:
CLIBE069
Case Length:
2
Period:
Pub Date:
2005
Teaching Note:
NO
Price (Rs):
200
Organization:
Bajaj Auto Ltd.
Industry:
Automotive
Country:
India
Themes:
Competitive Strategy
Abstract
The year 2007 saw a bitter feud between the Indian two-wheeler manufacturing giants Bajaj Auto Ltd. (Bajaj) and TVS Motor Company Ltd. (TVS) over an IPR. Analysts contended that the arch rivals were not just fighting for the technology, but the future of the two-wheeler market.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- 0
Keywords
Digital Twin Spark Ignition (DTSi), Controlled Combustion Variable Intelligent (CCVTi), prior art, Bajaj Auto, TVS Motors, Honda Motor Company, patent, IPR
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