Abstract

The caselet gives details about the financial services provided by American Express (AmEx) to people across the globe. It discusses the variety of products offered by AmEx to credit card users and talks about the way in which AmEx handled competition in the US from Visa and Masetercards. It also looks into the joint venture of AmEx with Maryland Bank North America (MBNA).

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• How American Express is serving people across the globe
• How the credit card business of AmEx is spread worldwide
• and The problems AmEx faced with Visa and Mastercard in the US

Keywords

American Express (AmEx), credit cards, travel, international insurance, online banking, charge card, promotional campaign, customers, Green Card, Gold Card, Blue cash card, Platinum credit card, Starwood preferred guest credit card, Maryland Bank North America (MBNA), Visa U.S.A Inc., MasterCard International Inc., joint venture, competition, Citigroup, CitiBank, Visa, MasterCard