Abstract

This case study looks into the growing popularity of common loyalty programs among retailers in India. The case analyzes the various common loyalty programmes launched by the different business groups like Reliance, Future Group and Tata.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Common loyalty Programs
• How loyalty cards can be useful in retaining customers?
• Penetration of loyalty cards in Indian retail

Keywords

Tata Group, Common Loyalty Schemes, Reliance One Card, AIMIA, Payback Firm, Future Group, redemption rate, penetration of loyalty cards