Abstract

The caselet briefly introduces the concept of reverse logistics and various occasions where reverse logistics can be used. It explains how reverse logistics is carried out at Estèe Lauder, a US-based cosmetics company and the benefits that accrued to the company. It also talks about recycling of cartridges and computer hardware components at Hewlett Packard.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Need for companies to build reverse logistics
• Process of reverse logistics in different industries.

Keywords

Reverse logistics, Estee Lauder, Warehouse, Software, Resellers, Hewlett Packard (HP), Planet Partners Program, Cartridges, Dumping, Recycling centers