Abstract

The caselet focuses on the allegedly unethical practices followed by the Indian English daily, The Times of India. It discusses specific instances where the online edition of the newspaper is said to have deviated from the accepted norms in news publishing and the impact of such practices on the public. It also describes the paper’s response to a media critic whose website criticized the newspaper’s practices. Finally, it puts forth views of journalists and other freelance writers on the issue.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Ethics of selling editorial space by newspapers.

Keywords

Times of India, Bennett, Coleman & Co, Selling, News Space, Medianet, Edvertorial, City Supplements, Calcutta Times, Bombay Times, McDonald's, Paid Content, Reprinting, Zee-Bhaskar, Online Edition