Abstract

This case study is about a young executive who had donned the mantle of a first-line manager for the first time after having successfully worked as a sales represen-tative for more than five years. Within a year of joining the new company, he found the pressures of the job and the new life overwhelming. The case study explores in detail the under-lying reasons that have resulted in such a situation.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the issue of job stress and stress management, viz. sources of stress, manifestation of stress, burn out, etc.
• Understand the issues and challenges in managing stress in an organization
• and Understand the sources of conflict (intra-personal, interpersonal and organizational) and managing conflict.

Keywords

Stress, Stress management, Job stress, Occupational stress, Team, Conflict, Stress-related disorder, Results, Pharmaceutical, Change, Management