Abstract

The case focuses on the various changes made by Disney in operational activities as part of increasing inclusivity in its parks, content business, and workplace. To achieve this objective Disney added an ‘Inclusion’ Key to the four existing keys of Safety, Courtesy, Show, and Efficiency that had formed the company’s core set of values for over 60 years. Disney made changes to both backstage and front stage operations. The case touches upon the company’s focus on promoting diversity in content as well as the workforce. Disney aimed to create more content that would appeal to a wider demographic, and ensure that needs from across its diverse consumer base were met by the shows and films it produced. Disney also sought to improve diversity and put in place inclusive practices for employees in its creative and production teams. The case then focuses on how Disney strove to increase diversity and inclusion in its top leadership roles. The case finally touches upon the various awards and recognitions that the company received as a result of its renewed approach to inclusivity.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand how a company can integrate diversity and inclusion into its business
• Analyze how organizations can involve and motivate employees in their inclusion initiatives
• Evaluate the benefits of inclusion initiatives, especially in the media & entertainment business

Keywords

Diversity & inclusion; Employee engagement; Organizational culture; Managing Diversity; Diversity Training; Organizational Culture; Workplace Diversity; Growth Plans; Aligning Strategy with Culture; Talent Management; Diversity Dashboards; Storytelling; Customer Experience