Abstract

The case study explores the Aurora program's attempts to promote an inclusive workplace while examining Amazon India's neurodiversity hiring strategy. In November 2023, Amazon India launched the Aurora program to harness the talents of individuals with learning disabilities, continuing its commitment to diversity, equity, and inclusion (DEI). Under the leadership of HR Director Liju Thomas, Amazon India implemented various programs to create a more inclusive workplace, emphasizing the importance of equity and opportunity for all employees. The Aurora program highlighted the possibilities for businesses, demonstrated Amazon's commitment to fostering fair employment opportunities, and underscored the potential for businesses to integrate neurodiverse talent successfully as part of its broader DEI strategy, Amazon India focused on integrating neurodiverse individuals into a wider range of roles, recognizing their unique problem-solving abilities and innovative thinking. This case is ideal for graduate-level courses in Diversity, Equity, and Inclusion (DEI), and Human Resource Management. It is particularly suitable for faculty teaching DEI concepts who want to explore real-world applications of inclusive hiring practices and the challenges of implementing such initiatives in a large, multinational company. By analyzing Amazon India's approach, students will gain valuable insights into the complexities of fostering an inclusive workplace and the strategic importance of DEI in driving organizational success.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Recognize what neurodiversity is and why it matters in the workplace.
• Describe benefits of Amazon India’s Aurora program for neurodiverse employees.
• Describe the key initiatives and programs Amazon India has implemented to support neurodiverse employees and promote an inclusive workplace.
• Explore the role of leadership in driving diversity and inclusion.
• Examine how companies can create and implement programs to support neurodiverse employees.

Keywords

Inclusive Workplace; Amazon India; Neurodiverse Individuals; Neurodiversity hiring strategy; Aurora program; DEI strategy; Employee Resource Groups; Neurodiversity