Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

 Marketing Research Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
Case Studies: Business Ethics, Business Strategy, Economics, Finance, Insurance, IT and Systems, Marketing, Operations, HRM, More Case Studies >>

Micro Case Studies: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Micro Case Studies >>

Mini Case Studies: Business Strategy, Consumer Behavior, International Business Environment, International Marketing, Mini Case Studies >>
Custom Search

Company Specific Case Studies

Marketing Research

Case Studies

Pricing Information
How to Order
 
Case Title Buy Case Teaching Note
Marketing Research Case Study | The Male Skin Care Market in India: Perception and Propositions Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Male Skin Care Market in India: Perception and Propositions
Marketing Research Case Study | Pret A Manger`s Test Marketing of a New Product Line Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Pret A Manger`s Test Marketing of a New Product Line
Marketing Research Case Study | Consumer Research at Procter & Gamble: From Field Research to Agile Research Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Consumer Research at Procter & Gamble: From Field Research to Agile Research
Marketing Research Case Study | goodfeel-A Specialized Feminine Garment for Tackling a Social Problem Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies goodfeel-A Specialized Feminine Garment for Tackling a Social Problem
Marketing Research Case Study | iD Fresh Enters the Traditional Beverage Segment through its Filter Coffee Decoction Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies iD Fresh Enters the Traditional Beverage Segment through its Filter Coffee Decoction
Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
Assessing Consumer Brand Loyalty
Identifying the Factors Affecting Sales
Identifying Consumer Preferences and Market Positioning of a New Product
Evaluation of Consumer Perceptions
Assessing Factors Affecting Customer Satisfaction
Assessment of Consumer Preferences
Indian Customers’ Expectations on New Generation Cars
Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy
Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing
Apna Market: The Dilemma of Increasing Footfall

 
 

Area Specific Case Studies

Acquisitions
Advertising
Advertising and promotions
Banking
Banking and financial management
Brand management
Branding
Co-branding
Competitive Strategy
Corporate Restructuring
Corporate Scams
E-business
Entrepreneurship
More Area Specific Case Studies >>

Case Related Links

Detailed Subject-wise Listing
Company-wise Listing
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
ICMR News

Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
E-mail: casehelpdesk@ibsindia.org

Copyright © 2012 IBS Center for Management Research.
All rights reserved.