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Adopting a Learning Management System
This case is the winner of the Philip Law Scholarship of The Case Centre, UK.
![Case Details](images/details.png)
![Case Introduction 1](images/intro1.png)
![Case Introduction 2](images/intro 2.png)
![Case Excerpts](images/excerpts.png)
Abstract
Issues
The case is structured to achieve the following teaching objectives:
- Benefits and challenges associated with distribution of service through electronic channels.
- Strategies associated with delivery of services through electronic channels.
- The concept of Service Wrapper
- Technology Acceptance Model.
Contents |
INTRODUCTION |
ABOUT THE ORGANIZATION |
THE MOODLE-BASED LMS |
THE OPERATING MODEL |
THE INITIAL RESPONSE |
MAJOR CONCERNS |
THE ROAD AHEAD |
EXHIBIT |
Keywords
Learning Management System, Moodle-based LMS, Blended learning, Distribution of service through electronic channels, Delivery of services through electronic channels, Service Wrapper, Technology Acceptance Model, Services Marketing, User acceptance of information technology