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Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White
Background Note
Beiersdorf was founded in 1882 by Paul C Beiersdorf, who received a patent in for a coated adhesive bandage. He used the patent to produce plasters and established a company in Hamburg, Germany. In 1890, an entrepreneur and pharmacist, Dr. Oscar Troplowitz (Troplowitz), bought the company from Paul C Beiersdorf, and modernized the production processes. In 1900, an emulsifying agent made from lanolin was developed by a chemist Dr. Isaac Lifschütz. It was called Eucerit. Troplowitz recognized that the product could become the base for a cosmetic crème. The duo worked with a dermatologist, Prof. Paul Gerson Unna, to develop the first stable skin cream based on water-in-oil emulsion using Eucerit...... |
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Thus, Nivea Crème was launched in 1911. The name Nivea was derived from the Latin words for white and snow, reflecting the color and texture of the product. Soon, the company started selling the product in several countries. By 1914, it had a presence in 34 countries and its international sales accounted for 42% of the total sales. In 1920, the company’s first commercial was shown in theaters in Germany. .........
