 |
Design & Quality Concerns at Honda Motors
Abstract
The case is about design and quality issues at Japanese multinational corporation Honda Motors Co. Ltd. (Honda Motors). The case examines in detail Honda Motors’ journey as the world’s leading automobile company and the problems it later faced. The case discusses the factors that led the company into trouble. It also highlights the initiatives the company took to ensure an upgrade in the design of its vehicles as well as an improvement in quality. The case ends with a discussion on whether Honda Motors will be able to turn its fortunes around.... |
|
Issues
The case is structured to achieve the following teaching objectives:
- To determine a company's responsibility toward its customers in maintaining the quality of its products.
- Understand how design and quality issues can damage the company’s corporate image and its brand.
- Discuss Honda Motors’ initiatives to maintain its fundamental approach to quality as well as improving the design of its future products.
- Analyze the challenges Honda Motors could face while trying to tackle design and quality issues in its products and maintain its brand image.
- Explore ways in which Honda Motors could overcome its quality and design issues.
| Contents |
| INTRODUCTION |
| BACKGROUND NOTE |
| TROUBLE AT HONDA MOTORS |
| PRODUCT PORTFOLIO |
| LAGGING BEHIND IN POWERTRAIN TECHNOLOGIES |
| OVEREMPHASIS ON OVERSEAS OPERATION |
| NEW INITIATIVES |
| THE ROAD AHEAD |
| EXHIBIT |
Keywords
Design,Quality,Operations management,Engineering,Product portfolio,Corporate image,Brand image,Innovation,Quality issues,Product recall,Quality Cycle,Quality enhancement systems
