Case Studies in Management Volume VII

Starbucks’ Human Resource Management Policies and the Growth Challenge

Human Resource Management - Best Practices in Infosys Technologies

Employee Training and Development at Motorola

Disney - Succession Problems In The Magic Kingdom

‘Employees First, Customers Second’: Wegmans’ Work Culture

Genentech’s Work Culture and Practices

Racial Discrimination at FedEx Corporation

Diversity and Talent Management Practices at IBM

Recruitment and Selection

Air Deccan: The First Low Cost Airline in India

Glaxosmithkline’s Marketing Strategy for Requip: A Case Study in Product Lifecycle Management

ITC Food’s Growth and Future Prospects

The Maggi Brand in India: Brand Extension and Repositioning

Harnessing the Power of Online Social Communities for Branding and Market Development

Glacéau: Marketing Vitaminwater

Naming a Pharmaceutical Brand: A Product Manager’s Dilemma

Pricing Policies at Satyam Infoway

Race-Specific Drug ‘BiDil’: Nitromed’s Marketing Challenge