|
Motorola in China |
ICMR HOME | Case Studies Collection
For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
» Business Strategy Case Studies
Custom Search
Please note: |
|||||||
BackgroundLater, when mobile phones began gaining popularity in the mid-1990s, Motorola started concentrating on the production of handsets. Over the years, Motorola expanded its business in China to various segments, such as Personal Communication Sector (PCS), Global Telecom Solutions Sector (GTSS), Semiconductor Products Sector (SPS), Commercial, Government and Industrial Solutions Sector (CGISS), Broadcast Communications Sector (BCS) and Integrated Electronics Systems Sector (IESS) (Refer Table I for segment information). Along with expanding into a wide range of products, Motorola also focused on improving quality in its Chinese manufacturing units. In 1995, Motorola manufacturing plants got ISO9002,7 ISO140018 and QS9000 quality certification.9 Over the years, Motorola concentrated on three product categories - mobile phones, telecom network equipment and semiconductors...
Custom Search
7] ISO 9002 standards are the global standards for Quality Systems - Model for Quality Assurance of in Production and Installation established by Geneva based International Organization for Standardization. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.