France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry *

            

Details


Case Code : CLIBE070
Publication date : 2005
Subject : Business Environment
Length : 02 Pages

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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

A bill passed by the French National Assembly that sought to criminalize the promotion of extreme dieting in the media had the fashion industry and advertising industry representatives up in arms. The regulators contended that there was a link between the sociocultural/ media environment and eating disorders and sought to crack down on websites and publications that encouraged girls and young women to resort to potentially harmful behavior.

Introduction

In April 2008, the French National Assembly passed a pioneering bill that sought to criminalize the promotion of extreme dieting in the media. The bill, if approved by the French Senate (upper house), would make it illegal to "provoke a person to seek excessive weight loss by encouraging prolonged nutritional deprivation that would have the effect of exposing them to risk of death or endangering health."

Analysts felt that the bill, if approved by the Senate, would have far-reaching implications for websites, magazines, and the advertising and fashion industry...


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Key words:
Promotion, advertising, fashion industry, legal, regulations, sociocultural, media environment, extreme dieting, media, websites, magazines, unrealistic beauty ideals, eating disorders, anorexia, bulimia, pro-anorexia websites, publications, France, Europe





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