France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry *



Case Code : CLIBE070
Publication date : 2005
Subject : Business Environment
Length : 02 Pages


Short Case Study Price: INR 100;

Buy Now

To download this case click on the button below, and select the case from the list of available cases:

Short Case Studies

Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

A bill passed by the French National Assembly that sought to criminalize the promotion of extreme dieting in the media had the fashion industry and advertising industry representatives up in arms. The regulators contended that there was a link between the sociocultural/ media environment and eating disorders and sought to crack down on websites and publications that encouraged girls and young women to resort to potentially harmful behavior.


In April 2008, the French National Assembly passed a pioneering bill that sought to criminalize the promotion of extreme dieting in the media. The bill, if approved by the French Senate (upper house), would make it illegal to "provoke a person to seek excessive weight loss by encouraging prolonged nutritional deprivation that would have the effect of exposing them to risk of death or endangering health."

Analysts felt that the bill, if approved by the Senate, would have far-reaching implications for websites, magazines, and the advertising and fashion industry...

Case Studies on Related Topics

1. Unilever's "Real Beauty"Campaign for Dove

2. Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion

3. Treading on that Fine Line? - Caselets in Marketing Ethics

4. The Body Shop: Social Responsibility or Sustained Greenwashing?

Key words:
Promotion, advertising, fashion industry, legal, regulations, sociocultural, media environment, extreme dieting, media, websites, magazines, unrealistic beauty ideals, eating disorders, anorexia, bulimia, pro-anorexia websites, publications, France, Europe

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.