Social Innovation in the Mobile Phone Industry*



Case Code : CLBE005
Publication date : 2008
Subject : Business Ethics
Industry : Mobile phone/ Telecom
Length : 04 Pages


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Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

On June 20, 2007, the world's leading mobile communications company, Nokia Corporation (Nokia) in collaboration with one of the world's leading telecom majors, Vodafone PLC, launched a wiki site called The site was launched with the aim of encouraging users to use mobile communications for addressing social and environmental challenges. The website featured how-to-guides and case studies citing success stories handled by organizations and individuals by collaborating online and using mobile technologies. While some analysts opined that the site was rich in content, others felt that its long-term success depended upon creation of increased community awareness.


Social innovation.
Knowledge sharing.
Information and communication technology.


On June 20, 2007, Nokia Corporation (Nokia), the world leader in the mobile phone industry, in association with Vodafone Group PLC (Vodafone) launched a website called (ShareIdeas). The website was launched with the stated aim of encouraging mobile phone users to collaborate and share their ideas and know-how on using mobile technologies to address environmental and social issues....

Questions for Discussion:

1. Discuss the rationale behind the launch of
2. Discuss the significance of mobile communications in handling social and environmental challenges.
3. Do you think is a social innovation? Give reasons for your answer.

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Key words:
Innovation, social innovation, knowledge sharing, Nokia, Vodafone, ShareIdeas, promotion, financial management, organization management, collaboration, wiki, mobile communication, webinar, NGO

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