Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture*



Case Code : CLHR011
Publication date : 2009
Subject : Human Resources/ Organization Behavior
Industry : -
Length : 03 Pages
Price : Rs. 100

To download this case click on the button below, and select the case from the list of available cases:

Human Resource Management
Short Case Studies

Human Resource and
Organization Behavior Case Studies

ICMR Case Study Collection
ICMR Courseware
View Detailed Pricing Info

Key words:

corporate culture, leadership, legacy business, corporate citizenship, work environment, teamwork, accountability, team spirit, employee participation, family-owned business, entrepreneur, Great Places to Work Institute, Trico Homes, Trico, real estate, construction, Canada


* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.





ICMR India ICMR India ICMR India ICMR India RSS Feed

In 2008, Trico Homes (Trico), a family-owned real estate and construction company co-founded by entrepreneur Wayne Chiu (Chiu) in 1989, was ranked among the top ten on the list of 'great places to work in Canada' for the third year in a row. It had also been consistently ranked as one of the Canada's 50 Best Managed Companies since 2003. The company contended that its business success coupled with the recognition that it had received reflected the strong corporate culture that it had developed under the leadership of Chiu who wanted to create a legacy business.

Organizational culture
Work environment
Family-owned business


In May 2008, Trico Homes (Trico), a family-owned real estate and construction company located in Calgary, Alberta, Canada, was ranked #8 on the list of 'great places to work in Canada' by the Great Places to Work Institute Inc. (GPWII)...

Questions for Discussion:
1. Critically analyze Trico Homes' organizational culture. Do you agree with Wayne Chiu that his company's work environment led to superior organizational performance? How (not)? Give reasons to support your answer.

2. Richard Gotfried said, "Our corporate spirit and success, dedication to our customers, and the great workplace we have developed are inextricably linked to Wayne's [Chiu] sense of family, his philanthropic leadership, and a corporate culture of giving back to the community." Critically analyze. What, according to you, is the role played by the CEO of the company in setting up a unique culture in the organization?

3. What is a "legacy" business? What steps should an entrepreneur take to create a legacy business?

Cases on related topics:

1. Innovation at Whirlpool - Creating a New Competency
2. Google's Organizational Culture
3. Mark Constantine: The Willy Wonka of the Beauty Industry