Marriott International's 'Spirit to Preserve' Campaign: Opting for a Green Supply Chain

            


Details


Case Code : CLOM002
Publication date : 2009
Subject : Operations
Industry : Hospitality
Length : 04 Pages
Price : Rs. 100

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Key words:

Supply chain, green supply chain, Marriott, environmental strategy, 'Spirit to Preserve' campaign , 'Sprit to Serve', conservation, hospitality management, green strategy, Sustainability, recycled plastic, Hospitality Operations, SpudWare, greenwashing, Green Policy

Note

1: This caselet is intended for use only in class discussions.
2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.

 

 

 

 


 


Abstract:
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This case is about Marriott International Inc.'s 'Spirit to Preserve' campaign launched in April 2008, through which the global hotel chain was taking various initiatives including greening of its Supply Chain. The greening effort was a facet of the five-point environmental campaign which it launched under its Spirit to Preserve philosophy. Marriott engaged its network of vendors in providing price-neutral solutions toward extending its environment-friendly strategies to bedding, stationery, hardware, laundry, etc. -- products which were used in its owned and managed properties worldwide. Though it was commended for its efforts, Marriott was also criticized for limiting most environment conservation measures to its headquarters at Bethesda, USA.

Issues:

  » Green supply chain
  » Environmental strategy
  » Hospitality Operations
  » Hospitality management
Introduction

On April 7, 2008, a leading global operator of value and luxury hotels Marriott International, Inc. (Marriott) launched a five-pronged environmental strategy to take ahead its 'Spirit to Preserve' campaign, an extension of the company's 'Spirit to Serve' philosophy ...


Questions for Discussion:

1. Critically analyze Marriott's 'Spirit to Preserve' campaign. What are the advantages of having a green supply chain?

2. "By way of the (‘Spirit to Preserve') campaign, the company aimed at reducing its environmental footprint in the long term." What do you think may have been the other factors which motivated Marriott to undertake such an extensive greening campaign?





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