Case Code : CLOM007
Publication date : 2006
Subject : Operations
Industry : Retailing
Teaching Note : Available
Length : 05 Pages
Price : Rs. 100
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Collaboration, Partnership, Radhakrishna Foodland, McDonald's, AFL Logistics Ltd, Distribution Center, Procurement, Warehousing, Inventory management, Value added services, HACCP, Color coded tagging, Distribution, Logistics, Supply chain, Cold chain
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The caselet illustrates the importance of strategic partnership between McDonald's and Radhakrishna Foodland. It shows how mutual cooperation and coordination in supply chain operations can benefit the participants in different ways.
McDonald's Corporation, one of the leading global food service retailers with more than 30,000 restaurants in 119 countries had to spend a lot of time planning its operations prior to its entry into the Indian market in October 1996...
Questions for Discussion:
1. What form of partnership exists between the McDonald's and Foodland? What in your view was the key behind the development of such an effective partnership?
2. Describe the benefits Foodland gained as a result of its partnership with Mc Donald's. How did Mc Donald's improve its operational efficiencies as a result of this partnership?