Case Code : CLOM014
Publication date : 2006
Subject : Operations
Industry : Retailing
Teaching Note : Available
Length : 06 Pages
Price : Rs. 100
To download this case click on the button below, and select the case from the list of available cases:
ITC Limited, Wills Lifestyle, Tata, Reliance, SAP, Retail chain, Intentia, Movex, PREDATOR, Stock visibility, Inventory levels, Vendor, Retail management solution, Java, Warehouse, ROI, Scalability, Supply chain, ERP, Vendor to shelf, Assortment plan, Apparel retailing
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The caselet throws light on the two retail solutions that were used by ITC's Wills Lifestyle business to improve the supply chain in terms of improved service levels at retail stores and increased efficiencies in manufacturing and distribution.
However, since huge initial expenditure is required, not all entrants have been successful. However, ITC's Wills Lifestyle has grown steadily and it did especially well in 2005 when sales increased by 50% (April-December 2005) over the same period in 2004...
Questions for Discussion:
1."…….. The solution is highly scaleable and helps ITC to effectively manage its supply chain by providing stock visibility across the supply chain from 'vendor' to 'shelf,' and to optimize inventory levels for savings on interest costs and improved ROI. As a result, we have been enjoying improved service levels at retail stores and overall increased efficiencies with our manufacturing and distribution operations." How did Movex and PREDATOR help ITC to manage its retail chain?
2. At the Images Fashion Awards 2001 & 2003, Wills Lifestyle was declared ‘The Most Admired Exclusive Brand Retail Chain of the Year'. Why do you think that Wills Lifestyle was presented with such a prestigious award?