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Case Title		Case Code
Corsodyl: Using Scare Tactics to Influence Consumer Behavior	Details	CLMC063
Heineken�s Champion the Match� campaign to Increase Brand Awareness	Details	CLMC062
Warby Parker: Marketing Tactics	Details	CLMC061
Oreo�s Real Time Marketing: The �Dunk in the Dark� Campaign	Details	CLMC060
Rio de Janeiro - Using QR Codes to Spread Tourism	Details	CLMC059
Pepsi Refresh Project	Details	CLMC058
McDonald`s: Campaigns in India	Details	CLMC057
British Airways' Advertising Campaign in the UK	Details	CLMC056
Reliance ADAG's Controversial Advertising Campaign	Details	CLMC055
Internal Marketing to the Sales Force	Details	CLMC054
Shockvertising: Burger King's Controversial Print Ad in Singapore	Details	CLMC053
Novartis' 'FluFlix' YouTube Campaign: Testing Social Media	Details	CLMC052
Adidas Launches 'Me, Myself' Campaign in Singapore	Details	CLMC051
Rebranding Pepsi in the US	Details	CLMC050
Rebranding Xerox	Details	CLMC049
HCL's Global Branding Initiative	Details	CLMC048
ClickJobs.com's 'Happy Kumar' Ad Campaign	Details	CLMC047
Balancing Creativity and Ethics in Advertising	Details	CLMC046
VIP Industries - Positioning Itself as a Lifestyle Brand	Details	CLMC045
Raymond - Suitings for 'The Complete Man'	Details	CLMC044
Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.	Details	CLMC043
Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica	Details	CLMC042
Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card'	Details	CLMC041
SBI Life Promotes Pension Schemes	Details	CLMC040
Communicating During a Crisis - The Pepsi Syringe Scare	Details	CLMC039
The Onida Devil' Returns	Details	CLMC038
Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children	Details	CLMC037
Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance	Details	CLMC036
Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand	Details	CLMC035
Promoting Television Serials - 'Jassi Jaissi Koi Nahin'	Details	CLMC034
Horlicks - Effective Repositioning through Focused Advertising	Details	CLMC033
Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign	Details	CLMC032
Promoting Generic Products in India	Details	CLMC031
Changing Media Environment in India - Implications for Advertisers and Media Planners	Details	CLMC030
Brand Management Strategy of Dabur Vatika	Details	CLMC029
ColorPlus - Redefining the Rules of Promoting Apparel	Details	CLMC028
HLL's Media Strategy for Close-Up	Details	CLMC027
Aventis' Successful Sales Promotion Campaign Using 'Connection Cards'	Details	CLMC026
Advertising Research Helps Amul Challenge Kwality Walls	Details	CLMC025
Q Jam' - The New Advertising Tool	Details	CLMC024

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