Add to Favorites | Free Email Alerts | Invite a Friend | Contact Us | Sitemap

Case Studies and Management Resources

Asia's Most Popular Collection of Management Case Studies

 Advertising and Promotion Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies
Case Studies: Business Ethics, Business Strategy, Economics, Finance, Insurance, IT and Systems, Marketing, Operations, HRM, More Case Studies >>

Micro Case Studies: Business Environment, Business Ethics, Business Strategy, Human Resource Management, IT and Systems, Marketing, Micro Case Studies >>

Mini Case Studies: Business Strategy, Consumer Behavior, International Business Environment, International Marketing, Mini Case Studies >>
Custom Search

Company Specific Case Studies

Advertising and Promotion

Case Studies

Pricing Information
How to Order
 
Case Title Buy Case Teaching Note
Advertising and Promotion Case Study | Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged)
Advertising and Promotion Case Study | Dove`s `Real Beauty Sketches` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dove`s `Real Beauty Sketches` Campaign
Political Advertising - The 'India Shining' Campaign
The Coke Pepsi Rivalry Available
Relaunch of Frooti - The Digen Verma campaign Available
Fairness Wars Available
Pizza Wars Available
The Siyaram Celebrity Endorsement Experience Available
The Story of Benetton's Advertisement Campaigns Available
Banning Surrogate Liquor Advertising Available
Life Insurance Marketing in India (A) Available
SMS Advertising
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
Ujala - The Supreme Whitener
Absolut Vodka - Creating Advertising History
Coca Cola India's Thirst for the Rural Market Available
Calvin Klein's Scandalous Advertising - Morality vs. Money
CavinKare's Innovative Marketing Strategies
Hyundai's Marketing Strategies in India
Marketing Strategies of BusinessWorld
Casas Bahia - Marketing to the Poor
Promotional Strategies of Cellular Service Providers in India Available
Zee Telefilms' Competitive Strategies Available
The New 'Indian' Airlines
Nike's “Joga Bonito” Marketing Campaign Available
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth
Apple iPod's Promotional and Positioning Strategies
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
What's in a Name? Lessons from Three Rebranding Exercises in India
Hershey: Going through a Sweet Recession
Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign
Burger King's 'Subservient Chicken' Marketing Campaign
Burger King's 'Whopper Freakout' Marketing Campaign
Benetton's Advertisement Campaigns Available
Prohibiting Surrogate Advertising of Liquor Available
SMS Advertising  

 
 

Area Specific Case Studies

Acquisitions
Advertising
Advertising and promotions
Banking
Banking and financial management
Brand management
Branding
Co-branding
Competitive Strategy
Corporate Restructuring
Corporate Scams
E-business
Entrepreneurship
More Area Specific Case Studies >>

Case Related Links

Detailed Subject-wise Listing
Company-wise Listing
Case Study Method
Best Selling Case Studies
Prize Winning Case Studies
ICMR Cases Used in Textbooks
Institutions Using ICMR Cases
ICMR News

Contact us:
IBS Center for Management Research (ICMR),
IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad-501 504,
Andhra Pradesh, INDIA.
Ph: +91- 8417- 236667,
E-mail: casehelpdesk@ibsindia.org

Copyright © 2012 IBS Center for Management Research.
All rights reserved.