IKEA in Russia - Ethical Dilemmas
The case is structured to achieve the following teaching objectives:
- To analyze the economic conditions of an emerging market before devising a market entry strategy.
- To recognize the need for a strong corporate policy to deal with a tough Business Ethics
- To help develop strategies to grow and prosper in an emerging market.
- To understand the difficulty in ensuring adherence to the corporate culture in diverse geographical markets.
|FORAY INTO RUSSIA|
|OPENING OF THE STORES|
|A GROWTH STORY MARRED BY PROBLEMS|
|A STOP TO EVERYTHING?|
|THE ROAD AHEAD|
IKEA, Russia, Specialty Retail, Emerging Markets, Ethics, Corporate Governance, Corruption, Market Entry Strategy, Sustainability, Business Model, Corporate Policy, Multinational, Bureaucracy, Red tape, Mega Mall, BRIC, Bribery , Corporate Culture, Government , Swedwood