Award Winning Case - Third prize in the Oikos sustainability case writing competition 2007, organized by University of St. Gallen, Oikos foundation for economy and ecology, Switzerland

The Body Shop: Social Responsibility or Sustained Greenwashing?

Case Code: BECG067
Case Length: 25 Pages
Period: 2002-2006
Pub Date: 2006
Teaching Note: Available

Price: Rs.500
Organization: The Body Shop International Plc.
Industry: Beauty Care, Cosmetics
Countries: UK, Europe, USA
Themes: Corporate Social Responsibility

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 1970, Roddick (then Anita Perella) and Gordon Roddick (Gordon) were inspired to set up a beauty products store after seeing a store called 'The Body Shop' in Berkeley, California, USA, that sold cosmetics like shampoos, lotions, body creams, etc. The California store was run by two entrepreneurs, Jane Saunders and Peggy Short, who sold cosmetics on the 'care for the environment' plank...

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