Tujia.com: Leader in China's Home-Sharing Market

Case Code: BSTR575
Case Length: 18 Pages
Period: 2011-2018
Pub Date: 2019
Teaching Note: Available

Price: Rs.500
Organization: Tujia.com
Industry: Home sharing
Countries: China
Themes: Innovation, International Business, Business Models

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In July 2018, Tujia Online Information Technology (Beijing) Co. Ltd., which operated China's leading lodging service sharing and booking platform through its website, Tujia.com (Tujia), announced that it had signed a strategic agreement with SiteMinder to update the management of online reservations for users of 'Tujia WAKA' - the overseas booking platform for Tujia users based outside of China...

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