Freeserve: The Pioneer in Free ISPs in Europe
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Case Code: BSTR092 Case Length: 11 Pages Period: 1998 - 2001 Pub Date: 2004 Teaching Note: Available |
Price: Rs.300 Organization: Freeserve, Wanadoo Industry: Internet,Telecommunication Countries : Europe Themes: Differentiation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
This case deals with the strategy adopted by the Internet Service Provider, Freeserve, to stay ahead of the competition. Freeserve was launched by Dixons, a consumer electronics chain of stores in UK, in 1998. It pioneered a subscription-free Internet service in Europe. The case takes a look at how the ISP worked.
It goes on to describe its IPO and its huge initial success. It then elaborates on the ISP's operational model, including the various schemes and services it provided, and eventually discusses its downturn. It concludes with a detailed explanation of Freeserve's acquisition by the French Telecom company, Wanadoo.
It provides a note on the revival of Freeserve after its takeover.
Issues
The case is structured to achieve the following teaching objectives:
- Understand the working of free Internet Service Providers
- Examine the pros and cons of providing Internet Service
Contents
Keywords
Strategy, Internet Service Provider, Freeserve, competition, Freeserve, Dixons, consumer electronics, chain, UK, 1998, subscription-free, Internet service, Europe, ISP, IPO, operational model, acquisition, French Telecom Wanadoo
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