Toyota's Globalization Strategies
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Case Code: BSTR094 Case Length: 20 Pages Period: 1995 - 2003 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Toyota Motor Corporation Industry: Automobile & Automotive Countries : Japan Themes: International Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case details the globalization strategies adopted by one of the world's leading automobile majors, the Japan-based Toyota Motor Corporation (Toyota). It examines the company's evolution from being Japan's number one automaker to a formidable competitor in the global automobile market by 2003. It examines the rationale behind Toyota's decision to concentrate on global expansion and studies the company's various globalization programs, focusing on the localization efforts. The case also analyzes the problems faced by the company within Japan and discusses the steps taken to overcome them. Finally, it examines the results of Toyota's globalization strategies and discusses its future prospects in the light of intensifying competition and demand saturation in its core markets, Japan and the US.
Issues
The case is structured to achieve the following teaching objectives:
- Gain an insight into the dynamics of the global automobile market
Contents
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Casting a Global Spell
Background Note
Early Globalization Efforts
Domestic Problems & Solutions
The Second Phase of Globalization
The 2010 Global Vision
The Globalization Pay-Off
Which Way to Drive From Here?
Exhibits
Keywords
Globalization, strategies, world, leading, automobile, majors, Toyota Motor Corporation, Toyota, evolution, Japan, automaker, formidable, 2003, rationale, Toyota, globalization, localization, Japan, intensifying competition, demand saturation, core markets, Japan, US
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