Dangdang.com: The Amazon.com of China
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR099 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesBusiness Environment |
| Case Length |
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8 Pages |
| Period |
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1997 - 2004 |
| Organization |
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Dangdang.com |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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China |
| Industry |
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Online Retailing |
Abstract:
The case discusses the reasons behind the success of China's online bookstore dangdang.com.
The business model of dangdang.com and the strategies adopted by dangdang are discussed in detail.
The case also explains the problems in e-commerce unique to the developing countries.
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Issues:
» Business models used in the Internet economy
» The unique problems faced by online companies in the developing countries like China
» Highlight the importance of sound back-end infrastructure (logistics - operations - supply chain) for the success of online stores
Contents:
Keywords:
Success, China, online bookstore, dangdang.com, business model, strategies, e-commerce, unique, developing countries
Dangdang.com: The Amazon.com of China
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