Genting Berhad: The Story of a Malaysian Conglomerate

            
 
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Genting Berhad: The Story of a Malaysian Conglomerate case study (Case Code: BSTR108) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


OR


Buy With PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment



Exchange Rates: Click Here
Delivery Details: Click Here



Business Strategy Case Studies
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search



Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:

Price:

Case Code : BSTR108 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Business Environment
Case Length : 22 Pages
Period : 1964 – 2004
Organization : Genting Berhad
Pub Date : 2004
Teaching Note : Not Available
Countries : Malaysia
Industry : Diversified

Abstract:

The case examines the growth strategies adopted by Genting Berhad (Genting) that helped it become one of Malaysia's leading conglomerate companies. It provides detailed information about Genting's initial years and examines the entrepreneurial and leadership qualities of the company's founder, Tan Sri Lim Goh Tong. The case then examines the various strategies adopted by the company to grow in the leisure and hospitality businesses and its contribution in the Malaysian tourism industry's growth. Thereafter, the case examines how Genting diversified into various related and unrelated businesses as a strategy to expand its business operations in domestic and international markets. It also details the strategies it adopted to grow in each of the industries it entered.


The case ends with a discussion on the adverse impacts of the global economic slowdown and the SARS epidemic in the ASEAN region on Genting's businesses, and comments on its future prospects.

Issues:

Understand the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment

Examine the strategic measures taken by a leader to turnaround a loss making company

Contents:

  Page No.
Genting Facing Difficult Times 1
The Making of Genting Highlands 3
Good Work Receives Good Support 5
Expanding Operations 6
Genting's Diversification Strategy 7
Expanding into the Pleasure Cruising Business 10
Tackling the SARS Threat & Beyond 11
Exhibits 14

Keywords:

Growth strategies, Genting Berhad, conglomerate companies, information, initial years, examines, entrepreneurial, leadership, founder, Tan Sri Lim Goh Tong, strategies, leisure, hospitality businesses, Malaysian tourism, industry growth, diversified, domestic, international markets, global economic slowdown, SARS epidemic, ASEAN, future prospects

Genting Berhad: The Story of a Malaysian Conglomerate - Next Page>>


Custom Search





Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.