Genting Berhad: The Story of a Malaysian Conglomerate

Genting Berhad: The Story of a Malaysian Conglomerate
Case Code: BSTR108
Case Length: 22 Pages
Period: 1964 – 2004
Pub Date: 2004
Teaching Note: Not Available
Price: Rs.500
Organization: Genting Berhad
Industry: Diversified
Countries : Malaysia
Themes: Business Environment
Genting Berhad: The Story of a Malaysian Conglomerate
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case examines the growth strategies adopted by Genting Berhad (Genting) that helped it become one of Malaysia's leading conglomerate companies. It provides detailed information about Genting's initial years and examines the entrepreneurial and leadership qualities of the company's founder, Tan Sri Lim Goh Tong. The case then examines the various strategies adopted by the company to grow in the leisure and hospitality businesses and its contribution in the Malaysian tourism industry's growth. Thereafter, the case examines how Genting diversified into various related and unrelated businesses as a strategy to expand its business operations in domestic and international markets. It also details the strategies it adopted to grow in each of the industries it entered. The case ends with a discussion on the adverse impacts of the global economic slowdown and the SARS epidemic in the ASEAN region on Genting's businesses, and comments on its future prospects.

Issues

The case is structured to achieve the following teaching objectives:

  • Understand the need to continuously reinvent the business model of a company amidst rising competition and changes in the business environment
  • Examine the strategic measures taken by a leader to turnaround a loss making company

Contents

Keywords

Growth strategies, Genting Berhad, conglomerate companies, information, initial years, examines, entrepreneurial, leadership, founder, Tan Sri Lim Goh Tong, strategies, leisure, hospitality businesses, Malaysian tourism, industry growth, diversified, domestic, international markets, global economic slowdown, SARS epidemic, ASEAN, future prospects

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