Life Insurance Corporation of India: Future Prospects
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Case Code: BSTR110 Case Length: 26 Pages Period: 1992 - 2002 Pub Date: 2002 Teaching Note: Not Available |
Price: Rs.500 Organization: Life Insurance Corporation of India Industry: Insurance Countries : India Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case provides a detailed insight into the strategies adopted by Indian insurance major Life Insurance Corporation (LIC) of India in various areas. The case provides information about the company's history, its evolution, subsidiaries and the products offered, and examines its marketing, finance, and human resources strategies. Details about the IT initiatives taken up by the company in its technology drive are also covered. The case also provides an insight into the life insurance industry's structure in India and the changes that took place after the entry of private players into the market. The case examines how LIC is gearing up to combat the competition from private players and provides a detailed note on the Indian insurance market.
Issues
The case is structured to achieve the following teaching objectives:
- Understand the operations of LIC and the various products offered by the company
- The changes sweeping the Indian insurance industry after the entry of private players
- Understand the steps taken by LIC in order to combat the competition
- A general understanding of the Indian insurance market and the various private players present in the industry
Contents
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Introduction
History
Subsidiary Companies
The Post-Liberalisation Years
Products and Pricing
Technology
Marketing
Distribution
Customer Service
Human Resources
Future Outlook
Indian Life Insurance Industry
Exhibits
Keywords
Indian life insurance industry, Life Insurance Corporation, History of LIC, Insurance Regulatory and Development Authority (IRDA), Entry of new players, Competition in the Indian insurance industry, Products and pricing, Marketing strategies, Human resources strategies, Technology usage
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