General Insurance Corporation of India
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Case Code: BSTR111 Case Length: 31 Pages Period: 1992 - 2002 Pub Date: 2002 Teaching Note: Not Available |
Price: Rs.500 Organization: General Insurance Corporation of India Industry: Insurance Countries : India Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case provides detailed information on various functional areas of General Insurance Corporation of India (GIC), the state-owned general insurance company in India including human resources and finance. The case discusses the company's history since inception, product segments including fire, marine, theft and miscellaneous. The case also discusses in detail about the erstwhile subsidiaries of GIC including National Insurance Company Limited, New India Assurance Company Limited, Oriental Insurance Company Limited, and United India Insurance Company Limited. The case also includes information regarding company's social responsibility initiatives. It covers the future prospects of GIC and problems faced by the company due to the liberalization of the insurance industry in India. The case also discusses the change in the marketing strategies of GIC before and after the liberalization of the insurance industry in India. It also talks about the conversion of GIC into a national reinsurer and the delinking of the four subsidiaries from GIC. Finally, the case includes a detailed note on the general insurance industry in India.
Issues
The case is structured to achieve the following teaching objectives:
- Dynamics of the Indian insurance industry before and after the entry of private players
Contents
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Introduction
General Insurance in India
The Pre-Liberalization Era
Organizational Structure
The Post-Liberalization Years
Restructuring of GIC
Products and Services
Marketing
Globalization
Human Resources
Social Responsibility
Finance
Future Outlook
The Indian General Insurance Industry
Exhibits
Keywords
Functional areas, General Insurance Corporation of India, state-owned general insurance, resources, finance, history, inception, product segments, fire, marine, theft, miscellaneous, subsidiaries, National Insurance Company Limited, New India Assurance Company Limited, Oriental Insurance Company Limited, and United India Insurance Company Limited, social responsibility initiatives, future prospects, liberalization, marketing strategies
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