General Insurance Corporation of India

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR111 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

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Case Length : 31 Pages
Period : 1992 - 2002
Organization : General Insurance Corporation of India
Pub Date : 2002
Teaching Note : Not Available
Countries : India
Industry : Insurance

Abstract:

The case provides detailed information on various functional areas of General Insurance Corporation of India (GIC), the state-owned general insurance company in India including human resources and finance. The case discusses the company's history since inception, product segments including fire, marine, theft and miscellaneous. The case also discusses in detail about the erstwhile subsidiaries of GIC including National Insurance Company Limited, New India Assurance Company Limited, Oriental Insurance Company Limited, and United India Insurance Company Limited. The case also includes information regarding company's social responsibility initiatives. It covers the future prospects of GIC and problems faced by the company due to the liberalization of the insurance industry in India.


The case also discusses the change in the marketing strategies of GIC before and after the liberalization of the insurance industry in India. It also talks about the conversion of GIC into a national reinsurer and the delinking of the four subsidiaries from GIC. Finally, the case includes a detailed note on the general insurance industry in India.

Issues:

Dynamics of the Indian insurance industry before and after the entry of private players

Contents:

  Page No.
Introduction 1
General Insurance in India 2
The Pre-Liberalization Era 3
Organizational Structure 4
The Post-Liberalization Years 9
Restructuring of GIC 9
Products and Services 10
Marketing 13
Globalization 15
Human Resources 16
Social Responsibility 17
Finance 18
Future Outlook 19
The Indian General Insurance Industry 20
Exhibits 24

Keywords:

functional areas, General Insurance Corporation of India, state-owned general insurance, resources, finance, history, inception, product segments, fire, marine, theft, miscellaneous, subsidiaries, National Insurance Company Limited, New India Assurance Company Limited, Oriental Insurance Company Limited, and United India Insurance Company Limited, social responsibility initiatives, future prospects, liberalization, marketing strategies

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