Sun Life Financial Services
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR112 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes--- |
| Case Length |
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32 Pages |
| Period |
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1982 - 2002 |
| Organization |
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Sun Life Financial Services |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Countries
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Canada |
| Industry |
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Financial Services |
Abstract:
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The case provides a detailed insight into the strategies adopted by Canadian insurance major SunLife Financial Services in various areas. The case provides information about the company's history, its evolution and examines its marketing, finance and human resources strategies. Details about the various mergers and acquisitions undertaken by the company over the years are given. The case also provides an insight into the company's global operations and examines its performance in various geographical segments. Sun Life's merger with Clarica is explored in detail and the implications of the merger on the Canadian insurance market are studied. Finally, the case provides a detailed note on the global insurance market and on the Canadian insurance market.
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Issues:
» Changes taking place in the Canadian insurance market after passing of Bill C-8 which would allow more flexibility for the companies
Contents:
Keywords:
Sun Life Financial Services, Canadian life insurance market, History of Sun Life, Mergers and acquisitions, Products and services, Globalisation strategies, Marketing strategies, Human resources strategies, Corporate governance, Global life insurance market
Sun Life Financial Services
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