Sun Life Financial Services
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Case Code: BSTR112 Case Length: 32 Pages Period: 1982 - 2002 Pub Date: 2002 Teaching Note: Not Available |
Price: Rs.500 Organization: Sun Life Financial Services Industry: Financial Services Countries : Canada Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case provides a detailed insight into the strategies adopted by Canadian insurance major SunLife Financial Services in various areas. The case provides information about the company's history, its evolution and examines its marketing, finance and human resources strategies. Details about the various mergers and acquisitions undertaken by the company over the years are given. The case also provides an insight into the company's global operations and examines its performance in various geographical segments. Sun Life's merger with Clarica is explored in detail and the implications of the merger on the Canadian insurance market are studied. Finally, the case provides a detailed note on the global insurance market and on the Canadian insurance market.
Issues
The case is structured to achieve the following teaching objectives:
- Changes taking place in the Canadian insurance market after passing of Bill C-8 which would allow more flexibility for the companies
Contents
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Introduction
History
Mergers & Acquisitions
Business Segments
Products & Services
Investments
Marketing
Globalization
Human Resources
Corporate Governance
Financial Performance
Future Outlook
The Global Life Insurance Industry
The Canadian Life Insurance Industry
Exhibits
Keywords
Sun Life Financial Services, Canadian life insurance market, History of Sun Life, Mergers and acquisitions, Products and services, Globalisation strategies, Marketing strategies, Human resources strategies, Corporate governance, Global life insurance market
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