SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery

            
 
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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Case Details:

Price:

Case Code : BSTR122 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Themes

Mergers Acquisition and Takeovers
Case Length : 23 Pages
Period : 2002-04
Organization : SABMiller Plc., Anheuser-Busch Inc
Pub Date : 2004
Teaching Note : Available
Countries : China
Industry : Beer

Abstract:

The case gives a detailed account of the battle between two of the world's leading breweries - Anheuser-Busch (AB) and SABMiller to takeover Harbin Brewery, the fourth largest brewery in China. The case explores the circumstances that led SABMiller to invest in Harbin and details the circumstances that forced that company to launch a hostile takeover bid for control of Harbin. It then examines the efforts made by Harbin to prevent the takeover attempt by SABMiller and also details the emergence of AB as a potential white knight, which eventually won the takeover bid for Harbin. Finally, the case explores who benefited most from the deal - AB, SABMiller, the Harbin Board or Harbin shareholders.


Issues:

Hostile Takeover, Takeover Defense Strategies, Beer Industry in China

Contents:

  Page No.
End of the Battle 1
Background Note 2
Sabmiller And Harbin - Conflict Of Interests 6
The Takeover Bid 8
The Battle 9
Who Benefits From The Deal? 11
Exhibits 13

Keywords:

SABMiller Plc., Anheuser-Busch Inc., Harbin Brewery, Hostile Takeover, Takeover Defense Strategies, Chinese Takeover Regulations, White Knight, Trends in Chinese Beer Industry, Takeover Valuation, World's Largest Beer Markets

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