Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry

Case Code: BSTR125 Case Length: 22 Pages Period: 1990-2004 Pub Date: 2004 Teaching Note: Available

Price: Rs.500 Organization: TCS Industry: Information Technology, Software Countries: India Themes: Business Practices

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case examines the unique business practices of Tata Consultancy Services (TCS), the largest IT Company in India. It discusses in length the unique 'factory approach' employed by TCS in software development and its human resource management practices. The case then examines the growth strategy employed by TCS in the late 1990s and early 2000s to generate more revenues and improve profitability. Finally, it discusses the growth initiatives undertaken and the challenges faced by the company in 2004. The case also provides an overview of the Indian software industry and a brief note on the leading IT companies in India.

Issues

The case is structured to achieve the following teaching objectives:

• Business practices of TCS, Overview of the Indian software industry

Contents

Introduction
Background Note
The Best Practices
The Growth Strategy
The Result
The Challenges Ahead
Exhibits

Keywords

Best Practices of TCS, Growth Strategy, Business Segments, Geographical Segments, Products/Services, Global Expansion, Challenges for TCS

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