Reviving Alitalia: Italy's Loss Making Airline
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Case Code: BSTR126 Case Length: 25 Pages Period: 1995-2004 Pub Date: 2004 Teaching Note: Not Available |
Price: Rs.500 Organization: Alitalia Industry: Airline Countries: Europe, Italy Themes: - |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case discusses the problems faced by Italy's government controlled airline company - Alitalia that led to its poor financial performance since the fiscal 2000. It examines the efforts taken by the company's top management to turn around the company and explores why they have been largely unsuccessful. The case details the role played by Italian government in the company's business matters and the poor labor relations in company.
With the leadership change in March 2004, the case identifies the issues faced by the new CEO and its management team. It includes a comprehensive note on the European civil aviation industry with a focus on Italy.
Issues
The case is structured to achieve the following teaching objectives:
- Understand how internal, industry-specific and macroeconomic factors can negatively affect the financial performance of a company
Contents
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A Loss Making Company
Background Note
The Problems
The New Management
Alitalia in the Mid-1990s
The Trouble Begins
The Government Intervenes
Looking Ahead
Exhibits
Keywords
Alitalia, European Airline Industry, Airline Industry in Italy, Labor Relations, Corporate Turnarounds, European Commission, Change in Management, Low Cost Airlines, Sky Team Network, Services Mix, Government and Business
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