IBM: From Inventor to Innovator
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR136 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
ThemesInnovation |
| Case Length |
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11 Pages |
| Period |
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1970 - 2004 |
| Organization |
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IBM |
| Pub Date |
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2004 |
| Teaching Note |
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Not Available |
| Countries
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USA, Global |
| Industry |
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Information Technology |
Abstract:
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IBM had one of the best research facilities in the world and employed world-class research scientists. Over the years, researchers at IBM Research developed a number of products that became the foundations of the IT Industry. However, IBM either failed to commercialize most of the innovations that came out of its labs or was late in marketing them. This led to a number of smaller companies growing big on IBM's innovations. In the 1980s and the early-1990s, IBM transformed itself under the leadership of CEO Louis Gerstner. The transformation involved comprehensive changes, prominent among which were the changes made in the research culture that facilitated faster technology transfer.
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Issues:
» To understand the relationship between research and product development, especially in large technology companies
» To appreciate the importance of a close relationship between the research wings and the business units of companies to ensure faster commercialization of inventions
» To examine the importance of culture in organizations and how it supports innovation
» To analyze the difference between invention and innovation, and the relationship between the two
Contents:
Keywords:
Case, Innovation, IBM Research, Louis Gerstner, IBM Culture, Sam Palmisano, Database Management Systems, Microprocessor market, IBM Fellows, Deep Blue, Blue Gene, 'on-demand-computing', Xerox, Pacific Bell, PARC, Bell Laboratories
IBM: From Inventor to Innovator
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