DHL's Business Strategy in China

DHL's Business Strategy in China
Case Code: BSTR138
Case Length: 17 Pages
Period: 1995-2004
Pub Date: 2004
Teaching Note: Available
Price: Rs.500
Organization: DHL International
Industry: Logistics
Countries: China
Themes: -
DHL's Business Strategy in China
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case examines the entry and expansion strategy of DHL International, a globally renowned logistics company, in China. It details the recent trends in the logistics industry in China and gives a brief profile of other foreign logistics companies operating in the country including FedEx, UPS and TNT. The case describes how DHL established itself as a leader in the industry by capitalizing on the growing trade and commerce in China and utilizing the local knowledge of its joint venture partner - Sinotrans. It highlights DHL's strategy of offering innovative services, expansion through increased investments and advertising initiatives. The case also explores the future prospects for DHL in the light of emerging opportunities in the industry. It includes a detailed note on the logistics industry in China.

Issues

The case is structured to achieve the following teaching objectives:

  • Gain insights on the impact of changing economic trends and China's entry into WTO on the Chinese express and logistics industry
  • Understand the entry and expansion strategies of large multinational logistics services company in an emerging market like China
  • Understand the business strategy of DHL for the Chinese market
  • Analyze the nature of competition in the express and logistics industry in China

Contents

Keywords

DHL International, Foreign Logistics Companies in China, Entry Strategies, Expansion Strategies, Innovative Services, Advertising Strategy, Logistics Industry in China, DHL International, Foreign Logistics Companies in China

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