Catalyzing a Shared Sustainable Future: Responsible Banking at Yes Bank
This case is a Runner-up in the 2016 oikos Global Case Writing Competition (Sustainable Finance track), organized by oikos International, Switzerland.
The case is structured to achieve the following teaching objectives:
- Understand the concept of sustainable finance and understand why new age banks like Yes Bank were focusing on the triple bottom line ethos.
- Study and analyze the sustainable finance principles and practices of Yes Bank.
- Discuss and debate whether the sustainability initiatives of the bank delivered tangible results in terms of having a social, economic, and environmental impact on the community in the long run.
- Understand the key concern for Yes Bank — communicating its sustainability initiatives to stakeholders — and explore the ways in which it can address the issue.
|DIFFERENTIATING ITSELF IN A CROWDED MARKET|
|EVANGELIZING BOTTOM-LINE APPROACH|
|SOCIAL RESPONSIBLE INVESTMENT|
|NATURAL CAPITAL CONSIDERATIONS|
|FORESEEING SUSTAINABILITY CHALLENGES|
Sustainable finance, Responsible banking, Socially responsible investment and sustainable investment banking, Environmental, Social, and Governance (ESG) strategy; Environmental Management Systems, Natural capital considerations, Green bonds; Microfinance, Financial inclusion, Bottom-of–the Pyramid, Banks’/ Financial institutions' responsibility to different stakeholders, Sustainability Reporting, Stakeholder tension, Stakeholder engagement and dialogue, Communicating sustainability