Oikos Case Writing Competition - Runner-up in the Social Entrepreneurship track

Dr. Devi Shetty of Narayana Hrudayalaya: Delivering Quality Cardiac Care to the Masses

Dr. Devi Shetty of Narayana Hrudayalaya: Delivering Quality Cardiac Care to the Masses
Case Code: LDEN108
Case Length: 14 Pages
Period: 2001 - 2016
Pub Date: 2016
Teaching Note: Available
Price: Rs.500
Organization : Narayana Hrudayalaya
Industry: Healthcare
Countries : India
Themes: Social Entrepreneurship in Healthcare
Dr. Devi Shetty of Narayana Hrudayalaya: Delivering Quality Cardiac Care to the Masses
Abstract Case Intro 1 Case Intro 2 Excerpts

A Childhood Inspiration

Born in 1953 in a small town in Karnataka, India, Shetty learnt the art of survival early in life. He was eighth in a large family of nine children and the bullying he faced from his elder brothers and classmates in school made him mentally strong and motivated him to take up body building and training in martial arts. In 1967, when Shetty was in the sixth standard, his teacher announced in class that Dr. Christiaan Barnard had performed the first heart transplant operation in Cape Town, South Africa. The announcement lit a spark in Shetty and made him determined to become a heart surgeon one day. In addition, seeing his parents getting older and falling ill made him realize the importance of the medical profession and to develop a passion for it. Talking about his purpose in life, Shetty recalled a childhood incident: "My mother was speaking to a distant relative of ours in Bombay (Mumbai). This lady was telling my mother about a particular surgeon who, apart from saving her child’s life, also offered his service completely free of cost. I could hear my mother blessing the mother of that surgeon for giving birth to such a wonderful person and ended up saying that this world is still a wonderful place because of people like him. That was the time I found the purpose to my life, the purpose of bringing happiness to all the children of this world."...

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