Ecommerce in India: Will the Advertising Spend Pay Off?
The case is structured to achieve the following teaching objectives:
- Understand the importance of building a good brand image by the companies.
- Appreciate the importance of advertising in building strong brands.
- Analyze the different marketing communication options available for a company to build brand equity.
- Understand the importance of digital media channels to reach the target customers.
- Analyze the effectiveness of the current advertising campaigns of Indian ecommerce companies in building the image of their brands and improving customer loyalty.
- Formulate the future strategies that should be followed by Indian ecommerce companies to build their brands.
|BRAND BUILDING EFFORTS OF INDIAN ECOMMERCE COMPANIES|
|SPENDING ON ADVERTISING|
|WILL THE SPENDING PAY OFF?|
Ecommerce, Advertising, Snapdeal, Amazon India, Discounts, B2B, B2C, Portals, Online Classifieds, Etail,Alibaba, Brick and Mortar Retailers, Branding, Customer Service, Venture Capitalists