Is Ola Electric Skidding off the Road in India`s Automobile Market?

Case Code: MKTG454
Case Length: 11 Pages
Period: 2017-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.300
Organization : Ola Electric Mobility Pvt. Ltd.
Industry :Automotive
Countries : India
Themes: Communication Strategy, Competitive Environment, Product Strategy & Design,Disruption

Abstract Case Intro 1 Case Intro 2 Excerpts

OLA – From Cab Aggregation Services To EV Manufacturing

Ola Electric was part of ANI Technologies Private Limited, which was an online transportation network company. The company was founded in 2010 by Bhavish Aggarwal (Aggarwal) and Ankit Bhati. The company did business as Olacabs and was a pioneer in the Indian cab aggregation space, enabling customers to book cabs through a mobile app and website..

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