Country Report-Germany|Business Reports

Country Report: Germany

            
 
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Case Details:

Report Code : BREP016
Report Length : 11 Pages
Period : 1990 - 2003
Organization : -
Pub Date : 2003
Teaching Note : Not Available
Countries : Germany
Industry : Diversified

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Abstract

The country profile of Germany provides general information on the country's population, area and health indicators (among others). It briefly discusses the history of the country and traces the developments that led to the unification of West Germany and East Germany.

The business climate in the country after the unification is examined and information regarding the major industries in the country is provided. Essentially, the note gives an overview of the business and economic climate of the modern, unified Germany, and comments on the future economic prospects of the country.

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The note is intended to act as supporting material for case studies pertaining to companies operating in or influenced by the German business environment.

Introduction

Germany, a country built through industrial growth, is known the world over for its manufacturing and technological excellence.

While the country's name makes the general public think of the Second World War, Hitler, the Oktoberfest beer festival and Boris Becker; it makes the corporate world think of Volkswagen, Mercedes, Siemens, the Autobahn and BMW. Germany's recovery after the Second World War has come to be regarded as an economic miracle similar to Japan's.

The country has become one of the largest and most successful industrial nations in the world, in spite of being almost wiped out by the war. By the beginning of the 21st century, Germany was the third largest country in terms of overall economic performance, and the second largest in terms of world trade.

This economic growth was not achieved overnight. Even a decade after the unification of East Germany and West Germany (in 1990), the country was reportedly still struggling to integrate the economies of the two countries, which had forced it into an economic and industrial slowdown...

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