AMD Taking on Intel|Business Strategy|Case Study|Case Studies

AMD Taking on Intel

            
 
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Case Details:

Case Code : BSTA087
Case Length : 16 Pages
Period : 1969 - 2003
Organization : Intel / Advanced Micro Devices
Pub Date : 2004
Teaching Note :Not Available
Countries : Global
Industry : Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Strategic Management Formulation, Implementation, & Control, 12e

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Excerpts Contd...

AMD - Recent Performance

Shares of AMD had nearly doubled in 2003. The stock reached $15 in October 2003 from a low of $ 5 in March the same year. This was largely due to the heavily hyped Athlon 64 chip, which was to be released in November. The Athlon launch originally was due at the end of 2001.
But the launch date was subsequently pushed back to the end of 2002 and once again to the beginning of 2003 before AMD finally had it ready for fall, 2003...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Exhibits

Exhibit I: AMD - Key Financials in 2002
Exhibit II: AMD - Stock Performance
Exhibit III: AMD - Financials
Exhibit IV: AMD Stock Chart
Exhibit V: Opteron Features
Exhibit VI: AMD Product Roadmap
Exhibit VII: AMD - Timeline of Important Events



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