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Balaji Telefilms: A Success Story |
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Balaji Telefilms: A Success Story |
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ExcerptsStarting from ScratchBalaji was formed in 1994 as a private limited company. The first two serials produced by the company costing Balaji Rs 25 lakh were rejected by all satellite channels, the first serial to be aired was 'Mano Ya Na Mano' on Zee TV in 1995. This was followed by the music-based show 'Dhun Dhamaka', telecast on DD Metro, which was moderately successful. However, true success came with 'Hum Paanch' - a comedy serial which ran for five years on Zee TV. This was followed by the daily soaps 'Itihaas' on Doordarshan, and 'Kudumbum' (in Tamil) on Sun TV. These soaps went on to become huge hits... A Recipe for SuccessAiming Still HigherIn 2001, Balaji began exploring export markets for its content library. The markets in USA, UK, Canada, Middle East, Sri Lanka, Singapore and Mauritius with their significant NRI population were deemed to become major markets for the company in the future.
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